History

Fine Wine From France conducted worldwide wine market research including peer review of published studies and reports, as well as a detailed study of the evolution of wine consumption in 15 countries. The analysis revealed the following insights, which have been used to create the foundations for the Sublimelle brand:

• Worldwide wine market volume sales are growing annually and we can point to a correlation between wine consumption and economic development.
• Worldwide market in value sales is, on average, rising three times quicker than volume. This is a result of the trend towards better quality wines along with the introduction of new consumers groups; more and more consumers are already connoisseurs or are willing to learn and discover new wines.
• The market encompasses long-standing producing markets and countries with an historically small consumer base (Northern Europe), new producers markets (US, Australia and New Zealand) and emerging markets (Japan, Korea and Taiwan). The female market share tends to rise above the male share in many countries (UK, US and Japan) and generates new trends (for example Chardonnay is hugely popular with women worldwide or rosé wines in France, Netherlands and UK). However, the marketing of wine remains very much oriented towards men.
• French wines suffer from a lack of modernity in term of packaging, labels and image. The complexity of the appellations and the difficulty of selection, especially in the middle-range products due to the heterogeneity of quality in a same area of production.